Marketing attracts a lot of views from different people in the world of business. When it comes to it marketing has different approaches that will be influenced by the kind of business in questions. As a business owner there is a lot of information you find online that picking the right one to work with becomes difficult. No matter how you look at marketing, if you broke it down you will have three main steps to work with. The steps will be to capture, connect and convert the potential customers into actual customers. The brand positioning is something that you have to look at before the three steps can be made to work.
The way you position the business largely determines how people take you. Some car makers are known for making very reliable car brands and cheap that many can afford while others are specific to give you luxury and sporty machines. You get the same product from the two brands but they are very far apart in terms of positioning. All the efforts in marketing will be centered around how you position yourself in the market. This is the reason why people will spend money to have a brand name even if there are similar products in the market that are way cheaper. Depending on how you position yourself in the market you are able to attract a certain category of the population without you even knowing.
Products that come with a high price tag will have budget customers seeking other options as they feel they are too expensive while the affluent groups will buy them as they tend to feel that higher price tags mean something is better. It’s therefore right to say that you need to identify the target population that you feel you will be serving and then position yourself to attract them. A lot of creativity needs to be applied when you are trying to capture the attention of potential customer, pass your message in an interesting way.
Here you are creating awareness about the product. Connecting means engaging with the customer and getting their view, its two way, here you need to show them the value they get when consuming the product. If the product solves a problem the potential customer as they will want to have the product. Once the customers have seen the value of the product make it tempting for them to use the product or the service through use of limited time offers among other strategies.